My favorite clothing brand
✨ Work out, but make it cute ✨
Active fashion made to function. Designed by Blogilates. XXS-3X.
Go to the shop
About the brand:
Cassey Ho is the CEO and Lead Designer behind POPFLEX. But it
wasn't supposed to be this way. As the daughter of Vietnamese immigrants,
Cassey's non-negotiable, pre-destined career path was medicine. Her dream
of becoming a fashion designer was severely suppressed, and she ended up
studying Biology on a full-ride scholarship at Whittier College. College
was an empty and directionless time until she began teaching Pilates at a
local studio. It was then that she noticed a problem: she could not find a
cute bag to hold her yoga mat, keys, CD, water bottle and towel. So, she
decided to create her own. This marked the beginning of her design
journey. In 2009, Cassey was graduating and wanted to find a way to keep
in touch with her students before leaving. She decided to upload a Pilates
workout under the screen name "Blogilates" to a site called YouTube.
Little did she know that that decision would change the rest of her life.
Today, Cassey has over 17 million followers and 2.6 billion views with
women and young girls from all over the world following her journey as a
Head Designer and CEO with 2 successful brands: POPFLEX and Blogilates,
which can be found at Target stores nationwide. From one cute yoga bag to
now a showcase of innovative products that help improve women's lives and
their relationship with their bodies, Cassey was recently awarded her
first patent on her viral Pirouette Skort! Alongside her husband Sam, COO,
and a super sharp team made up of predominantly women, POPFLEX is focused
on creating innovative products to solve problems, while of course, making
sure you feel great and look cute. Sit tight and keep watching because the
journey has only just begun.
My favourite pieces by Popflex:
Coded by Nikolett Hartmann and created for the 🧥 Trendy Clothing Brand
Challenge
