Fabindia is an Indian chain store retailing garments, home-decor, furnishings, fabrics and products handmade by craftspeople across rural India. Established in 1960 by John Bissell, an American working for the Ford Foundation, New Delhi, Fabindia started out exporting home furnishings, before stepping into domestic retail in 1976, when it opened its first retail store in Greater Kailash, New Delhi. The chairman of the company is John's son, William Nanda Bissell. As of July 2020, Fabindia operated 327 stores across India and 14 international stores.
An array of trendy party-wear collection can be found at Fabindia stores. One can choose from traditional Indian wear that includes Kurtas, Kurtis, Lehengas and Sarees to Western ones - gowns and short dresses with its own style made out of indigenous material. Fabindia was founded with the strong belief that there was need for marketing the vast and diverse craft traditions of India.
Kurta is an attire worn by both men and women of South Asia as an everyday wear and for special occasions. Click the below link to know more about the Kurta.
Fabindia is a go to store when it comes to buying clothes during festivals and special occasions like weddings. They launch elegant collections to suit the festive season. The designs are borrowed from the rich heritage and traditional knowledge.
Saree is a signature womens garment from India. Over the years the style has evolved to the extent that it has customized versions that appeals to international customers. Here is a link to find more about the Saree:
Affordable products suited for daily wear is brought to customers without compromising on quality and aethetics. Fabindia has something for the whole family and every season. Designs are adapted to the urbane taste which explains their popularity.
Chikankari or Chikan work is a traditional embroidery style from India. It is popular across the globe and can be incorporated in casual wear to expensive couture. Read more about Chikankari by clicking the link.
