Hi, I’m Yaw, the owner and founder of Ava Estell, an all-natural skincare brand that’s made with melanin in mind. I started Ava Estell to help my wife, who was struggling with her hyperpigmented skin. No matter what she tried, nothing worked, and it was starting to impact her confidence. So I decided to find a natural way to bring her skin back to balance. Now people all over the world use Ava Estell products to do the same. Our products work on skin conditions such as: Hyperpigmentation Stretch marks Blemishes Dark spots or dark areas (underarms, knees, bikini line, inner thighs) Psoriasis Eczema Anywhere there’s an imbalance in pigmentation. Whether you’re looking for a way to bring your skin back to balance, or you simply want to feel more confident in your complexion, you’re in the right place. Explore our products, read the reviews, and give your skin the love it deserves. All the best, Yaw