We started the clean beauty revolution when we launched our best-selling mineral foundation in 1995, and since then we've continued to create clean, cruelty-free makeup and skincare products that never compromise on performance. Our good-for-skin formulas are free of harsh chemicals and unnecessary additives, and full of botanical extracts and natural minerals that help improve skin's appearance. One jar of our Loose Mineral Foundation is sold globally every 18 seconds.
Don't weigh yourself down with heavy makeup
Join the revolution for clean, fresh and organic products
Delivers rich, velvety color in one swipe; Weightless whipped formula glides on easily; Non-drying liquid lipstick sets quickly and comfortably.
20USD
Our barePRO powder foundation is a vegan, full-coverage mineral foundation that repairs and hydrates damaged, dry or oily skin, while also correcting tone
20USD
A volumizing mascara made with Orange Peel Fibers for instant maxed out volume. Infused with fortifying ingredients for visibly thicker lashes over time.
20USD
While we're delighted that clean makeup has become more of a
'must-have' than a luxury, we're concerned about the increase of
so-called organic products on the market.
So, to help you make informed decisions here are the top things you
should avoid.